Our Proof

Snapshots of misleading eco-claims we’ve uncovered.

Close-up of a luxury brand's product packaging with exaggerated green leaves to imply eco-friendliness.
Close-up of a luxury brand's product packaging with exaggerated green leaves to imply eco-friendliness.
Screenshot of a social media ad promoting luxury brand's ‘green’ product with vague sustainability claims.
Screenshot of a social media ad promoting luxury brand's ‘green’ product with vague sustainability claims.
Photo of a luxury brand’s marketing event with banners showcasing eco-friendly slogans contrasted against waste.
Photo of a luxury brand’s marketing event with banners showcasing eco-friendly slogans contrasted against waste.
Comparison image showing true sustainable product labels next to luxury brand's misleading greenwashed label.
Comparison image showing true sustainable product labels next to luxury brand's misleading greenwashed label.

FAQs

What is greenwashing?

Greenwashing is when brands pretend to be eco-friendly but aren’t.

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We expose misleading claims from luxury brands to keep you informed.

A passionate team dedicated to fighting misinformation and promoting honest marketing.

Yes, we welcome guest posts that align with our mission and values.

Absolutely, all our content is freely accessible to everyone.

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